X
The Dirty Secret of Content Marketing: There’s No “Instant Gratification” Button by Mike Templeman
12 July 2015

The Dirty Secret of Content Marketing: There’s No “Instant Gratification” Button by Mike Templeman

If you’ve been chipping away at content marketing for a while now, this “dirty secret” of content marketing won’t be a revelation, but acknowledging it will be a comfort: there is no such thing as instant gratification on content marketing.

That’s good and bad news. The bad news first: there is no flashing red secret button that, when pressed, instantly showers you with riches within 24 hours. The good news is that, even though content marketing is more of a marathon than a sprint, that means you have plenty of second chances to course correct when you’re doing something wrong.

It also means that when it does eventually pay off, it could pay off in a big way.

Now, I don’t want this to be an article that reads, “You won’t see results for 6 months to a year.” That’s also a pile of horse plop in my opinion. In fact, most of our clients see leads and targeted traffic coming in within the first 30 to 60 days of the campaign. But rather, this article is to illustrate that while the returns can be seen quickly, the true payoff really comes when you stick to your guns for a long-term campaign.


View original article

Related

Click HERE to submit an article for review.  You will asked to login.  You can use your normal partner credentials if you know them, or you can use our Guest Account:

Username:  Guest
Password: LCGuest*

All articles will be reviewed and approved before being published.