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Salesforce.com Beefs Up Its Marketing Cloud With Expanded 'Journey Builder' by Alex Konrad
13 July 2015

Salesforce.com Beefs Up Its Marketing Cloud With Expanded 'Journey Builder' by Alex Konrad

Salespeople are Salesforce.com's core constituency, from its name to the customer base who’ve helped Marc Benioff’s shop forecast more than $6 billion in revenue for the year.

But from major acquisitions to new products, Salesforce has made clear that the marketer is increasingly important, too. A new product offering announced at the company’s Connections conference in New York City Wednesday aims to strengthen the work between the two.

Salesforce announced a new Journey Builder product that the company says will make sales and service cloud insights more accessible to a customer’s marketers to produce a smarter and more consistent customer experience. The new version of the product allows a marketer to track a customer through their activity with the other departments, meaning that a new sale or service experience could help trigger an action the marketer could take. The hope is that Salesforce’s marketing platform becomes easier to user for smart introductions, acquisition and on-boarding of customers and even highly-targeted interactions like anniversary campaigns.

“Where we’ve been headed for a while is managing all the different touch-points of a brand,” says Gordon Evans, vice president of product marketing for Salesforce Marketing Cloud. “We want to help companies use data to better manage all points of interaction.”

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