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4 Keys to Optimizing Lead Generation on Your Website by Jessica Tjepkema
14 July 2015

4 Keys to Optimizing Lead Generation on Your Website by Jessica Tjepkema

Are You Maximizing the Conversion Opportunities on Your Site?

These days, everyone knows that it is important to optimize your website for lead generation. But the strategy behind just how to do it is where the details can get a little blurry for many people. Unfortunately, it’s not as simple as including a “contact us” form in the sidebar of every page or including a “subscribe now” button in your blog posts. If you want to convert visitors to leads, you’ve got to get more creative.

 

Here are a few things you should do today to optimize lead generation on your website:

1. Know Your Numbers

The first step in just about any strategic process that involves measurement should be establishing a benchmark. Get detailed snapshots of your site’s traffic, current conversion opportunities and SEO (search engine optimization) status.

Here are some possible questions to ask yourself in this important first step in the process:

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