Your Content Marketing Is a Joke (Or It Should Be) by Armando Roggio
15 July 2015

Your Content Marketing Is a Joke (Or It Should Be) by Armando Roggio

Content marketing helps many companies attract new customers, build lasting relationships with existing customers, and sell more. If your company is using content, but not experiencing growth, try making your content more of a joke.

Humor can be a powerful tool for content marketers. Remember, content marketing often works best when it is (a) useful, (b) informational, or (c) entertaining. Humor is entertaining.

Dollar Shave Club Got 12,000 Subscribers in 48 Hours

As a somewhat extreme example, consider the Dollar Shave Club’s “Our Blades are F***ing Great” video released in March 2012. According to published reports, the company got 12,000 new monthly subscribers within just 48 hours of posting the video on YouTube.

At the time of writing, the video had more than 19.6 million views on YouTube alone, so it may be safe to assume that over time this particular piece of content generated even more interest in the company, lots of additional traffic to the Dollar Shave Club website, and, perhaps, a great number of paying subscribers.

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