MediaAlpha and Esurance Renew Advertising Partnership - LeadCloud News
MediaAlpha and Esurance Renew Advertising Partnership
19 July 2015

MediaAlpha and Esurance Renew Advertising Partnership

REDMOND, Wash and SAN FRANCISCO, July 14, 2015 /PRNewswire/ -- MediaAlpha, the emerging leader in performance-based, real-time advertising technology, announced today that it has entered into a renewal of its agreement with Esurance. Under this agreement, Esurance will continue to make its auto insurance click-based advertising inventory available exclusively through MediaAlpha's real-time demand management platform to advertisers looking to access high-intent insurance shoppers on

Through its Exchange platform, MediaAlpha has created the industry's largest marketplace for high-intent insurance advertising inventory, facilitating real-time, programmatic transactions between hundreds of insurance advertisers and publishers. MediaAlpha's advertising platform enables insurance publishers to sell their inventory directly and transparently to leading advertisers while leveraging MediaAlpha's sophisticated yield optimization algorithms and technology.

"We are very pleased to continue our relationship with Esurance," said Steve Yi, Co-founder and CEO of MediaAlpha. "MediaAlpha's sophisticated demand management and yield optimization capabilities drive competition and maximize revenue for our premium publishers. Esurance will continue to utilize the MediaAlpha Exchange to sell its ad inventory to other insurance companies at various points in the insurance buying process in order to provide a better customer experience that is modern and tailored to the customer."

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