Ramp Up Lead Generation With These 3 Content Marketing Strategies by Don Broekelmann - LeadCloud News
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15 June 2015

Ramp Up Lead Generation With These 3 Content Marketing Strategies by Don Broekelmann

As a thriving company, customers are your lifeblood. You need them in order to survive, so you should capitalize on every relevant marketing channel to draw in leads.

Tying ROI to marketing activities has been a longstanding challenge. But advanced analytics tools are virtually eliminating the guesswork by allowing marketers to track leads at amazing levels of detail. Now, they can follow leads throughout the buying journey to measure the dollar value associated with every single campaign.

Modern tracking and analytics programs are some of the best tools in your wheelhouse, but don’t forget to apply them to content creation. People are searching for information in your particular industry, and they crave content that explains it in a way people with average — or below average — tech knowledge can understand. And that search for knowledge is the perfect time to collect some leads.

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