AWL Strengthens Formula for High Quality Insurance Leads with LeadiD’s Behavioral Data Insights from LeadiD.com - LeadCloud News
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03 July 2015

AWL Strengthens Formula for High Quality Insurance Leads with LeadiD’s Behavioral Data Insights from LeadiD.com

Philadelphia – May 5, 2015 – LeadiD, the company bringing transparency and trust to online leads, today announced that insurance leader AWL (All Web Leads) has integrated LeadiD’s data insights into its Customer Acquisition Marketing platform. In doing so, AWL gains superior precision at delivering the most qualified, high-intent insurance leads to agents and carriers. The addition of LeadiD’s proprietary behavioral data, which is not available from any other technology solution, enhances the integrity of first-party data collection, informs purchases of third-party leads, and takes AWL’s already robust predictive models to a new level of performance.

“Agents and carriers have been vocal about the need for better insurance leads, and AWL is at the forefront in addressing this top pain point,” said Ross Shanken, LeadiD CEO. “LeadiD furthers the efforts of AWL by helping eliminate the biggest blind spot in every aggregator's business, which is having the right data to inform decisions about what leads to buy and how they should be priced.”

The LeadiD platform monitors more than 100 million consumer events each month across a network of more than 400 publishers.

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