The 4 types of insurance consumer data - LeadCloud News
The 4 types of insurance consumer data
20 May 2020

The 4 types of insurance consumer data

As insurance companies race to innovate, evolving consumer needs and desires are top of mind. The companies that emerge strongest from this period of growth and transition won’t necessarily be the ones with the biggest budgets, but rather the greatest understanding of their prospects and customers; that understanding starts with robust consumer data. Let’s look at the four types of consumer data that insurance companies can leverage today and where each one fits in their broader marketing playbooks.

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