How Marketing Technology Can Stop Consumer Disconnect by Beth Negus Viveiros - LeadCloud News
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17 August 2014

How Marketing Technology Can Stop Consumer Disconnect by Beth Negus Viveiros

Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone. Marketing technology can help bridge that gap.

Marketers often have to make a lot of assumptions when it comes to figuring out what the consumer did before they got on the phone with a marketer. “Companies need to connect the phone call with the website visit that triggered it, and route them accordingly,” notes Dorin Rosenshine, founder and CEO of call tracking and segmentation marketing enabler Outleads.

“The Web can be a lonely automated experience,” adds Will Weinraub, CEO/co-founder of Live Ninja. “Video chat embedded on the website can help create more engaging sales support for businesses like insurance or legal services, or be an extension of an in-store experience, and help high touch businesses differentiate themselves.”

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