P&C Distribution: blending traditional and new models - LeadCloud News
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P&C Distribution: blending traditional and new models
09 November 2020

P&C Distribution: blending traditional and new models

This is not to say that agent/broker channels or the direct distribution models are less important or going away. It is more about reaching new segments, addressing new customer expectations, and meeting customers at their point of need.

There are two important dimensions to the strategies for this area: 1) determining the right mix of channels for each company and 2) managing those channels, including any related channel conflict. SMA addresses these two dimensions in a newly released research report, P&C Distribution R(evolution): Blending Old and New Models.

Learn more here - https://www.dig-in.com/opinion/p-c-distribution-blending-traditional-and-new-models?position=editorial_2&campaignname=DIG%20Morning%20Briefing-11052020&utm_source=newsletter&utm_medium=email&utm_campaign=DIG_Daily_MorningBriefing%2B%27-%27%2B11052020&bt_ee=8%2FvmsmQTOqGJ0GO%2Fw6QVMIJ2wG9o9o3Qm0y%2BiwCBNcbgE4WCgFMIkcSnCkbya3%2Ba&bt_ts=1604573522069

 

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