LinkedIn's New Enterprise Sales Tool Could Be Big For B2B Marketers by Alex Kantrowitz - LeadCloud News
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11 September 2014

LinkedIn's New Enterprise Sales Tool Could Be Big For B2B Marketers by Alex Kantrowitz

A new LinkedIn product geared towards salespeople may soon be a mainstay in b-to-b marketing departments.

The product, a standalone, more powerful iteration of LinkedIn's Sales Navigator functionality, will offer a curated stream of updates from target accounts , surfacing the type of data -- job changes, press announcements, status updates and blog posts -- that can help b-to-b marketers more effectively drum up the sales-ready leads they're tasked with generating.

"This idea of having a standalone experience with a list of accounts and insights pushed to you, none of that existed before," said Sachin Rekhi, group product manager at LinkedIn.

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