Welcome to the World of Marketing Automation. What Now? by Bill Cozadd - LeadCloud News
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23 September 2014

Welcome to the World of Marketing Automation. What Now? by Bill Cozadd

So, you finally got the go-ahead to implement that new marketing automation platform (MA) you’ve been wanting. It took some convincing, sure: grand promises of metrics and forecasts. But your persistence paid off and you’re on the road to automation.

 

So where do you start?

 

To get the true benefits of marketing automation requires more than just transferring your existing email campaigns to the new system. Of course marketing automation excels at email campaigns. There is so much more to it, though!

 

At first glance, it can seem overwhelming. To get you started off right, here are two areas you should focus on with your new MA.


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