The Inbound Marketing Methodology Explained [VIDEO] by Douglas Burdett - LeadCloud News
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26 September 2014

The Inbound Marketing Methodology Explained [VIDEO] by Douglas Burdett

Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.

The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages.


There are many moving parts to inbound marketing and it can become needlessly complicated to explain. Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. (My marketing agency and clients use HubSpot’s software.)


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