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August 2014

Lead Scoring: Predictive Analytics Can Unearth Hot Leads and Lower Marketing Costs by Paula Bernier

Generating leads has traditionally involved cold calling, hitting up trade show booths, knocking on doors, and purchasing lists and targeting those on them via telemarketing and direct mail appeals. The advent of the website, with request for information and chat functionality, then created a new channel through which leads could come to businesses. Now big data and analytics are making lead generation and scoring a much more scientific process - and one which is expected to yield greater effici...
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July 2014

Whose Lead Is It Anyway? by Jason Abbate

If you're a channel marketer, lead distribution and follow up are at the core of your marketing and sales operation. These five steps will help ensure that your leads are well-cared for, and help you optimize your relationship with your channel partners.
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How Lead Scoring Will Revolutionize Your Business Marketing by Pat Owings

How Lead Scoring Will Revolutionize Your Business Marketing by Pat Owings

The best way to prioritize your leads today is by Lead Scoring. And your new scorecard includes many things, including a lead’s source, their level of engagement and the lead conversion forms utilized on your website’s landing pages.
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New Bizo Report Reveals B2B Marketers Are Hungry For Greater Optimization

New Bizo Report Reveals B2B Marketers Are Hungry For Greater Optimization

Bizo, the global leader in business audience marketing, today shared results of its “State of B2B Lead Nurturing” survey, revealing new insights from over 500 B2B digital marketers. The data shows that marketing organizations are impacting the bottom line more than ever before, with nearly 60 percent of these marketers reporting they are delivering at least 20 percent of B2B company revenues, and almost 25 percent contributing more than 40 percent.
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26 Stats That Prove Content Marketing Increases Lead Generation, Sales, and ROI by Christine Le

26 Stats That Prove Content Marketing Increases Lead Generation, Sales, and ROI by Christine Le

I’m pretty sure by now you’ve heard all about the wonders of content marketing. Maybe you’ve approached your CMO about testing the waters? Back up your reasons for switching focus from traditional marketing to inbound marketing strategies with this compilation of compelling stats of content marketing success.
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May 2014
Acxiom to Acquire LiveRamp

Acxiom to Acquire LiveRamp

A good sign for our vision here at LeadCloud. The activity of Data players in the Marketing sector remains high, as seen by the acquisition of LiveRamp by Acxiom for $310M:
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April 2014
LeadiD raises $7M Series A led by Comcast Ventures

LeadiD raises $7M Series A led by Comcast Ventures

Congrats to our good friends at LeadiD on their impressive Series A success..
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Service Spotlight – Duplicate Checking

The LeadCloud Duplicate Checking service is one of many cusomizable integration services available to all LeadCloud lead buyers and sellers through our integration platform. This service is fully customizable, and scalable to any size requirement. Even with a concerted effort to avoid lead duplication by the lead sellers in our industry, duplicates are still common and if not caught at point of entry, can harm your lead conversion rates and the customer experience represented by your brand s...
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January 2014

Trending Topics

With the New Year comes new challenges along with opportunities. Here are samples of a few topics trending in the insurance community: What should we need to do about TCPA? Buyers and sellers are seeking answers to deal with the Telephone Consumers Protection Act that ratcheted up late last year. Is your auto-dialer covered under the FCC”s definition? Are text messages exempt or are they similarly covered by the same regulation? Are there any reliable scoring and/or lead optimization com...
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LeadCloud Webinar

Join us for a webinar on Jan 29, 2014 2:00 PM EST: LeadCloud – The Lead Integration Platform Register: https://attendee.gotowebinar.com/register/2861416694918307841 Join us for an extensive look into the LeadCloud Lead Integration Platform. We’ve created a lot of value in the marketplace over our first year of operation, and we’re eager to show it off. If you are a Lead Buyer, Lead Seller, or Lead Service Provider, there is a good chance you’ll walk away with something learned f...
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