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August 2015
Getting Measurement of Content Marketing ROI Right by Rohit Roy

Getting Measurement of Content Marketing ROI Right by Rohit Roy

Content marketers often do not receive the credit they deserve and their impact on revenue is usually undervalued. This is because they are unable to accurately measure the revenue generated by content marketing.
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July 2015
Preach Patience and Consistency in B2B Marketing by Eric Fischgrund

Preach Patience and Consistency in B2B Marketing by Eric Fischgrund

B2B Marketers are under increased pressure to perform due to a multitude of marketing options, a changing online landscape, and new data-driven tools to track measurement. This can create an environment where realizing goals and objectives becomes more short term and reactionary, as opposed to adopting a strategy and sticking to it.
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Insurance Platform CoverHound Announces $14M Series B and New Partnerships from CoverHound.com

Insurance Platform CoverHound Announces $14M Series B and New Partnerships from CoverHound.com

CoverHound, the leading platform for comparing and purchasing insurance, announced that the company raised $14 million in Series B financing. The new funding will support CoverHound's carrier growth and integrations with large marketing partnerships like Google Compare, a financial research tool launching in select states in the months ahead.
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Red Ventures CEO: We’re going to keep growing from RedVentures.com

Red Ventures CEO: We’re going to keep growing from RedVentures.com

Red Ventures, the Indian Land-based marketing and sales firm that has more than doubled its workforce in the past five years, is poised for further expansion, CEO Ric Elias told the Observer.
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Auto Insurance Specialists (AIS) moves all California Comparative Quoting to EZLynx

Auto Insurance Specialists (AIS) moves all California Comparative Quoting to EZLynx

AIS announced this week that they have changed their comparative quoting provider in California to EZLynx. This move completes their transition to the EZLynx® Platform for quoting in all 50 states.
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5 Lead Generation Benchmarks to Track in 2015 by Andrew Macey

5 Lead Generation Benchmarks to Track in 2015 by Andrew Macey

For most inbound campaigns, success is measured by the number and quality of leads generated. With extensive persona development and building out a buyer’s journey, marketers can start to identify high-priority leads and begin forecasting lead generation metrics for the upcoming year. Tracking this data over time can provide significant insight into which channels convert best, how long leads stay within a sales cycle and help to identify where to allocate additional marketing resources. To ...
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10 golden rules of IVR lead generation by Tim Harris

10 golden rules of IVR lead generation by Tim Harris

You need more leads, right? It just makes sense — the more leads you have, the higher your probability of making a sale. But there’s more to it than just getting more leads. Most agents don’t have a problem with lead generation — they have a problem with lead follow-up.
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Here’s How Much That Speeding Ticket Will Raise Your Insurance Rates from Credit.com

Here’s How Much That Speeding Ticket Will Raise Your Insurance Rates from Credit.com

Misbehaving is perhaps one of life’s earliest pleasures: As soon as we learn “no,” we learn also to test whether or not we can get away with whichever mess tempts our wee hearts most at any given moment. The truth is, there are driving laws that all of us regularly disobey.
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Vertafore Acquires QQ Solutions from Vertafore.com

Vertafore Acquires QQ Solutions from Vertafore.com

Vertafore, the leading provider of software that transforms the business of insurance, today announced it has acquired QQ Solutions, Inc., a leading provider of innovative and powerful agency management systems and a comparative rater offering. The move expands Vertafore’s portfolio of agency management systems and rating solutions, creating tools for agencies of every size with every budget. The acquisition further expands Vertafore’s rating capabilities in Texas and Florida, solidifying the ...
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Greater Nevada Credit Union, $550m in assets, hires Insuritas to launch insurance agency

Greater Nevada Credit Union, $550m in assets, hires Insuritas to launch insurance agency

Insuritas announced it has been hired by Greater Nevada Credit Union to install their award-winning insurance agency solution for its 49,000 members. Wally Murray, President /CEO of Greater Nevada said: “Our members look to us to provide the financial solutions they need for the many stages of their lives."
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