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July 2015
Auto Insurance Quotes Help Drivers Find Reliable Providers!

Auto Insurance Quotes Help Drivers Find Reliable Providers!

Comparing auto insurance quotes is a safe way to find low cost coverage from reliable agencies. Drivers should always compare prices on a reliable insurance brokerage website, that gathers leads and quotes only from reliable agencies that have a solid credit rating.
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EverQuote Announces Integration with Farmers Insurance's SIMS Lead Management Solution

EverQuote Announces Integration with Farmers Insurance's SIMS Lead Management Solution

EverQuote, Inc., operator of the leading online auto insurance marketplace in the U.S. for consumers and insurance providers, today announced an integration with Farmers Insurance's Lead Management Solution, called SIMS. The integration will give local Farmers agents the ability to integrate consumer referrals received from the EverQuote Pro platform into their SIMS Lead Management Solution.
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The Future of Mobile May Not Look Like Apps by Matt Asay

The Future of Mobile May Not Look Like Apps by Matt Asay

The Web as we know it is about to fundamentally change, according to one of its luminaries. WordPress may power nearly a quarter of all websites, but Drupal is no slouch, either, running roughly 5% of all websites globally and 12% of the top 100,000 websites. So when Drupal founder Dries Buytaert declares the Web "will go through a massive re-architecture and re-platforming in the next decade," it's worth digging in to see what he means.
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4 Keys to Optimizing Lead Generation on Your Website by Jessica Tjepkema

4 Keys to Optimizing Lead Generation on Your Website by Jessica Tjepkema

Are You Maximizing the Conversion Opportunities on Your Site? These days, everyone knows that it is important to optimize your website for lead generation. But the strategy behind just how to do it is where the details can get a little blurry for many people. Unfortunately, it’s not as simple as including a “contact us” form in the sidebar of every page or including a “subscribe now” button in your blog posts. If you want to convert visitors to leads, you’ve got to get more creative.
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The Dirty Secret of Content Marketing: There’s No “Instant Gratification” Button by Mike Templeman

The Dirty Secret of Content Marketing: There’s No “Instant Gratification” Button by Mike Templeman

If you’ve been chipping away at content marketing for a while now, this “dirty secret” of content marketing won’t be a revelation, but acknowledging it will be a comfort: there is no such thing as instant gratification on content marketing.
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MediaAlpha and Esurance Renew Advertising Partnership

MediaAlpha and Esurance Renew Advertising Partnership

MediaAlpha, the emerging leader in performance-based, real-time advertising technology, announced today that it has entered into a renewal of its agreement with Esurance. Under this agreement, Esurance will continue to make its auto insurance click-based advertising inventory available exclusively through MediaAlpha's real-time demand management platform to advertisers looking to access high-intent insurance shoppers on Esurance.com.
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LexisNexis Give the Opening Keynote at Insurance Telematics USA 2015

Insurance Telematics USA 2015 is one of the leading conferences where the entire ecosystem gathers to discuss the most prominent business issues around UBI. As usage-based insurance (UBI) becomes mainstream LexisNexis will present an analysis of the journey that has led this technology to where it is today, whilst also looking at the factors that will shape the future of insurance for the connected car.
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Your Content Marketing Is a Joke (Or It Should Be) by Armando Roggio

Your Content Marketing Is a Joke (Or It Should Be) by Armando Roggio

Content marketing helps many companies attract new customers, build lasting relationships with existing customers, and sell more. If your company is using content, but not experiencing growth, try making your content more of a joke. Humor can be a powerful tool for content marketers. Remember, content marketing often works best when it is (a) useful, (b) informational, or (c) entertaining. Humor is entertaining.
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Salesforce.com Beefs Up Its Marketing Cloud With Expanded 'Journey Builder' by Alex Konrad

Salesforce.com Beefs Up Its Marketing Cloud With Expanded 'Journey Builder' by Alex Konrad

Salespeople are Salesforce.com's core constituency, from its name to the customer base who’ve helped Marc Benioff’s shop forecast more than $6 billion in revenue for the year. But from major acquisitions to new products, Salesforce has made clear that the marketer is increasingly important, too. A new product offering announced at the company’s Connections conference in New York City Wednesday aims to strengthen the work between the two.
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Lead Generation: How an insurance company reduced acquisition costs in purchased leads by Erin Hogg

Lead Generation: How an insurance company reduced acquisition costs in purchased leads by Erin Hogg

Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Growing a list organically also allows marketers to know more about a prospect right from the get-go, passing more qualified leads on to Sales.
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